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Olympic Games promotional "awkward" reporters recently in Shanghai, Beijing's major shopping malls that are hung many sports counters before the "sale" price signs. Buy one buy two 60 percent, 70 percent, to buy 200 minus 80 "slogan" can be heard everywhere, air jordan 5 uk and some even "shouting" by 50 percent. "The sale of such efforts in the promotion of sports brand campaign is rare," the independent review team gang laments for the apparel industry, the passage of time, good day for local sports brand has passed. It is understood that the 2008 comes as the strong rise of local sports brand, when the Olympic Games held at the gates, enterprises will be closely integrated marketing and online sales, many made a handful of enterprises, Li Ning and Anta when all soared by more than 50%. KAPPA only in large commercial buildings are the real authority of counters and stores

selling clothes, definitely not fake!!!Because KAPPA joining more than 1.1 million Yuan, the store franchise fee is as high as more than 2.5 million. If customer reported fake, verified,and KAPPA will make a hefty financial penalty. as regards identification, you can shop for free inspection. Is not recommended in the unauthorized stalls or on the Web to buy, 19 are fake!! And KAPPA are embroidered on clothing "back-to-back" dog LOGO, the embroidery is very delicate, full, no messy feeling. Many are glued on fake; and Jian Biao and the wash label is in Chinese, and factory, cuts the sign posted in a timely manner, you can chop it down, false is printed above. CAPA official site store sells are authentic. Identification identification Kappa Kappa Kappa and false identification marks identification (1) identification Kappa KAPPA head the plumpness of the line of the head and even less, and really when KAPPA, KAPPA is more like the bald

Chemical safety from recalls statistical projects accounted for more than 90% of total recall, 42 of which excess dimethyl fumarate; 4 to disable excessive aromatic amines, 3 as the plasticizer breach EU limits, hexavalent chromium and acetophenone, formaldehyde, volatile matter exceeded the 1. In addition, according to REACH regulation plasticizer content in children's products must not exceed a weight of 0.1%, and informed the 41st "NKD" for use by 3-6 month children's shoes were detected in its leather air jordan 3 uk 23% of Ortho-phthalate (ethyl Hexyl) phthalate (DEHP) plasticizers, exceeds the allotted more than 230 times times. Obviously, excess chemicals has become China's footwear exports by technical barriers, is placed in front of footwear exporters that must be resolved, "eco-friendly". Footwear is a feature of Ningbo export products in 2010 and exported 74.7646 million pairs of footwear, exports earned 170.5669 million US dollars

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respectively, an increase of 15.4%, 19.3%, employment of nearly men. At present, the footwear in China with an annual output of more than 10 billion pairs, creates employment for more than 6 million people, annual output of 60% per cent of global production, exporting over 8 billion pairs of them, is the world's largest footwear manufacturing base, jordan 11 uk but also the world's largest exporter of footwear. There is no doubt that occupy the international footwear market first important lesson is to ensure product quality, safety seems to have become a consumer review product selection the final standard. To this end, the inspection and quarantine departments to advance the relevant shoe: my shoes to enter the EU market, it is necessary to timely control of developments in international technical specifications of footwear, about trends in the abroad quality focused on footwear products, while underlying deficiency. Yesterday morning, the 21st East China import and export fair (hereinafter "ECF") was opened, as the field of foreign

trade in China "the first spring exhibition", ECF has always been the industry "weathervane" said. Many exhibitors foreign trade enterprise official, said in an interview, high growth in the first two months of this year exports and foreign trade enterprises as a whole cannot be represented a "green light", order now price range is difficult to digest the rising operating cost pressures, export enterprises are facing the situation is still grim. Bolhao, Executive Director of trade development in Xiamen, Wang told reporters that January foreign trade growth this year is so high, in fact, exist "deceptive". "Clothing, shoes and other light industrial products are divided into two seasons, December to February is peak season for a shipment, 6~8Month is another peak, within this period, export growth is normal. "Wang Yi said," If a low season also had the chain grows, we can say that the foreign trade situation improved, under the circumstances, the foreign trade situation is still unsatisfactory and gloomy in Europe and America, India

South America market and jordan 1 uk could not be opened. "Statistics show that in January this year, China's total import and export volume reached US $ 295.007 billion, 43.9% more than last year, total export growth of 37.7%. In fact, compared with the situation of market recovery in external demand is uncertain, many foreign trade enterprises more worrying is, despite the ability to bargain with the customer's order has been raised, but still struggling to digest the cost increases. "Now that rising prices of raw materials have made business much, last October, customers ordering a shirt, I go to when looking for a factory sample, price of 43 dollars, a month later, factory price is 50 Yuan, Chinese new year

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come back to work, bid but was raised to 62, as we quote to the customer are not profitable anymore. "A clothing export enterprises in Zhejiang's foreign trade Ministry official told reporters. "Due to raw material costs, labor costs increase, our products have risen 5%~10% prices compared with the same period last year. But it can't fully digest the cost increases. "Sunshine (5.74,-0.04,-0.69%) rises in import and export Co Ltd Assistant air max 1 womens Manager Yong Hou said, "only if customers take an increase, factories reduced profits, so as to digest the pressures of rising costs. "Yesterday morning, held an internal Forum, many provincial and municipal business officials also worried about the export situation this year. Head of the Department of Commerce of Zhejiang Province, said: "the company is hoping that the Government would be able to maintain the stability of export-related policies. "The Deputy da Jia-Xiang, Director of the Jiangsu provincial Department of Commerce said:" the policy is still to long-term, stable, not export situation improved

a fading. "The Department of Commerce of Zhejiang Province, according to the head of current export of the gravity of the situation, also in the" forced "corporate restructuring to enhance export value-added products, and to sustainable development. However, some foreign trade enterprise said it was "restructuring difficult." "We are not like Japan, high-tech industry is relatively developed, our country is a big manufacturing country, the transformation of our industry can only be a high added value. "Yong Hou," said new products would be difficult, if there is no order, not willing to processing factories, wasted money investment in research and development. "2010 year sports brand growth exceeded 20%, terminals have been breakthroughs" 7000 store "scale, industry insiders forecast-Anta recently released its 2010 annual performance report, and revealed that the total number of stores under various brands this year will exceed 10000Home, officially entered the "era of stores." Many industry insiders

predict that go on at this rate, within three years, China is likely will spawn a number of terminal size of store-level sports, sporting goods industry as a whole, "chain store age," is within reach. Patterns of several major sports brands to carve up the market it became clear the market will present "great fish" swallowed "small fish" integration period, garment industry association, Guangdong Province, Liu yueping pointed out that this womens nike air max thea heralds the entire industry will enter a new historical stage of development. Relevant data show, with the Winter Olympics, World Expo, the World Cup, Asian Games and other sporting events on a stellar performance, several major domestic brand growth last year exceeded 20%, Terminal size have been breakthroughs "7000 shops" scale. Relying on the huge market space of two or three-tier cities in China, Li Ning and Anta, xtep and 361 degrees, and several sports brands in the stores the size of goals. Li Ning company first showed its ambition. Li Ning CEO Zhang Zhiyong said, and strive to be 2013 years thousands of stores.

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Shop planning with Li Ning and Anta, peak and many other from Quanzhou "Jinjiang Wolf". Anta Board of directors Chairman and CEO Ding Shizhong said that by the end of 2010, Anta has more than 8,000 stores number, total number of store brand owned by 2011 will exceed 10,000, officially entered the "era of stores." Xtep said, going to leave in 2011, 800~1000 stores, such as giant stores, the star shop, flagship store, stores and other retail stores. 361 °, peak, elegant birds and other brands also developed stores plan early, plan 3~4 will be extended to 10,000 stores during the year, significantly faster after the implementation of this plan, which makes their international brand to go firmer. Who will become the first Chinese to have 10,000 retail sporting goods brands?We'll see what happens. China fashion industry nike air max lunar90 uk economic research expert Karol Lee think, "million shop plans" rise of most fundamental causes, is huge and and very with temptation force of China market, and China huge of economic type consumption class;

currently domestic 234 line market of huge capacity created has brand of opened shop impulse, in local market gradually mature, purchasing power continued improve of situation Xia, brand commercial mass "cloth points" is very necessary of. Liu yueping agreed, in his view, the "stores" reflects the economies of scale, "chain store age," the real significance lies in sports competition is extremely intense, the battle line two or three markets. So that a new round of expansion in the upsurge of extensive development model continues to be mainly of the sporting goods industry, stores, outlets, agents become important resources, rapid development not only guarantee the possession and control of resources, more capital market has painted a beautiful and seductive "pie". Expert viewpoint "stores times" single store profit margins or "graveyard"Chinese fashion industry research experts Karol Lee says, "chain store age," is not only reflected by market expansion of capacity and brand strength increases, more integration is also reflected in

the speed and operation risks amplified. Due to the brand of retail terminal expansion at the moment mostly in the form of franchise agent, agent for brands "expansionary impulse", is not entirely agree. Competition is so fierce, brand's "crazy" shop, the agents fall into the "non-profits" embarrassments. Domestic famous brands of sports agents told reporters, now brands for the distribution market, regardless of the cost to open shop, ask agents to open more stores, "it brought a lot of pressure. "Industry veteran Zhou Kaiqing pointed out that the blind pursuit of economies of scale, a move nike free 3.0 v4 womens triggered by the crisis was inevitable, single store profit margins is unlikely to change. Scale up to 8,000 or 10,000, this really is just a number for businesses, there is no essential difference. Even if these brands can be developed into a "store" scale, but also continues to be a general pattern of profit. Inevitable is that same-store declines in profits is becoming a brand aggressively expanding the maximum risk of, how to seek

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better profit model is that each brand issues.Apart from the brands caused shocks with agents, retail management system can't keep up with the other major risk. There is no doubt that massive terminal expansion in the short term, will bring additional cost burden nike free 5.0 v4 womens and give the brand more management, business-level challenges. Karol Lee believes that stores, in addition to tested brand, channel force, outside the capital, product, communication is impossible to ignore the factors, past compete on cost, depending on the price of a simple market-oriented practices no longer apply. Ideas, creativity, management, access, terminals, talent, culture, and so on, a link to any problem will directly affect its operational capacity and market competitiveness. In this era of personality and style, corporate banner of "personality, fashion" in which cater to consumers, while production and management becomes more and more homogeneous. Consumers in the market looking for two pairs of "identical" shake the shoes, many shoe might not realize the

problem. However, to be inventive, to find a breakthrough and a very easy matter. Many small shoe enterprises living condition is worrying. No strength to fight with top brands and can't get rid of strength of the other two or three lines brand. Caught in between, establish their own brand image, the goal of expanding the visibility seems to be a shoe. Many companies advertise on through various channels, invited pop star endorsements, holding various events to achieve their branding goals. Set Anta "stars endorsement nike free 4.0 v3 cheap +" Jinjiang model "after star + advertising" became a theme for the competition in the shoe. Shoe enterprises large and small began to work in advertising.Brand awareness is up, follow up the cost of shoes, in technological innovation, product development efforts of small and medium shoe in this aspect is even more feeble. With this result, advantage could not be found in comparison with similar products, production and sales of increasingly homogeneous. Lack of brand personality, meaning lack of initiative in the competition

and ultimately to escape out of the market. The collapse of many small to medium sized shoe is a live example. Massaged shoe enterprises to invest in branding, which was beyond reproach. However, people's frustrating is, product homogenization of situations, simple branding does not on the whole, or longer term changes. When consumers buy found that different brands of shoes on their feet, whether shoe shape with inner and other kinds of shoes when there is no much difference, brand became the true meaning of code, only one. Some shoe brand stands for grasping the problems arise, simply think that branding is just a conceptual thing. Advertising is up, but does not favor and keep customers in mind, and the product, the brand's value cannot be promoted. In fact, the brand is a broad concept, which in addition to visibility, popularity, reputation and other elements of extrinsic value, also including brand, quality and other factors. Only branding features, quality and other internal factors of development on the basis of outward visibility

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