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better profit model is that each brand issues.Apart from the brands caused shocks with agents, retail management system can't keep up with the other major risk. There is no doubt that massive terminal expansion in the short term, will bring additional cost burden  nike free 5.0 v4 womens and give the brand more management, business-level challenges. Karol Lee believes that stores, in addition to tested brand, channel force, outside the capital, product, communication is impossible to ignore the factors, past compete on cost, depending on the price of a simple market-oriented practices no longer apply. Ideas, creativity, management, access, terminals, talent, culture, and so on, a link to any problem will directly affect its operational capacity and market competitiveness. In this era of personality and style, corporate banner of "personality, fashion" in which cater to consumers, while production and management becomes more and more homogeneous. Consumers in the market looking for two pairs of "identical" shake the shoes, many shoe might not realize the

problem. However, to be inventive, to find a breakthrough and a very easy matter. Many small shoe enterprises living condition is worrying. No strength to fight with top brands and can't get rid of strength of the other two or three lines brand. Caught in between, establish their own brand image, the goal of expanding the visibility seems to be a shoe. Many companies advertise on through various channels, invited pop star endorsements, holding various events to achieve their branding goals. Set Anta "stars endorsement nike free 4.0 v3 cheap +" Jinjiang model "after star + advertising" became a theme for the competition in the shoe. Shoe enterprises large and small began to work in advertising.Brand awareness is up, follow up the cost of shoes, in technological innovation, product development efforts of small and medium shoe in this aspect is even more feeble. With this result, advantage could not be found in comparison with similar products, production and sales of increasingly homogeneous. Lack of brand personality, meaning lack of initiative in the competition

and ultimately to escape out of the market. The collapse of many small to medium sized shoe is a live example. Massaged shoe enterprises to invest in branding, which was beyond reproach. However, people's frustrating is, product homogenization of situations, simple branding does not on the whole, or longer term changes. When consumers buy found that different brands of shoes on their feet, whether shoe shape with inner and other kinds of shoes when there is no much difference, brand became the true meaning of code, only one. Some shoe brand stands for grasping the problems arise, simply think that branding is just a conceptual thing. Advertising is up, but does not favor and keep customers in mind, and the product, the brand's value cannot be promoted. In fact, the brand is a broad concept, which in addition to visibility, popularity, reputation and other elements of extrinsic value, also including brand, quality and other factors. Only branding features, quality and other internal factors of development on the basis of outward visibility


 

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