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Shop planning with Li Ning and Anta, peak and many other from Quanzhou "Jinjiang Wolf". Anta Board of directors Chairman and CEO Ding Shizhong said that by the end of 2010, Anta has more than 8,000 stores number, total number of store brand owned by 2011 will exceed 10,000, officially entered the "era of stores." Xtep said, going to leave in 2011, 800~1000 stores, such as giant stores, the star shop, flagship store, stores and other retail stores. 361 °, peak, elegant birds and other brands also developed stores plan early, plan 3~4 will be extended to 10,000 stores during the year, significantly faster after the implementation of this plan, which makes their international brand to go firmer. Who will become the first Chinese to have 10,000 retail sporting goods brands?We'll see what happens. China fashion industry nike air max lunar90 uk economic research expert Karol Lee think, "million shop plans" rise of most fundamental causes, is huge and and very with temptation force of China market, and China huge of economic type consumption class;
currently domestic 234 line market of huge capacity created has brand of opened shop impulse, in local market gradually mature, purchasing power continued improve of situation Xia, brand commercial mass "cloth points" is very necessary of. Liu yueping agreed, in his view, the "stores" reflects the economies of scale, "chain store age," the real significance lies in sports competition is extremely intense, the battle line two or three markets. So that a new round of expansion in the upsurge of extensive development model continues to be mainly of the sporting goods industry, stores, outlets, agents become important resources, rapid development not only guarantee the possession and control of resources, more capital market has painted a beautiful and seductive "pie". Expert viewpoint "stores times" single store profit margins or "graveyard"Chinese fashion industry research experts Karol Lee says, "chain store age," is not only reflected by market expansion of capacity and brand strength increases, more integration is also reflected in
the speed and operation risks amplified. Due to the brand of retail terminal expansion at the moment mostly in the form of franchise agent, agent for brands "expansionary impulse", is not entirely agree. Competition is so fierce, brand's "crazy" shop, the agents fall into the "non-profits" embarrassments. Domestic famous brands of sports agents told reporters, now brands for the distribution market, regardless of the cost to open shop, ask agents to open more stores, "it brought a lot of pressure. "Industry veteran Zhou Kaiqing pointed out that the blind pursuit of economies of scale, a move nike free 3.0 v4 womens triggered by the crisis was inevitable, single store profit margins is unlikely to change. Scale up to 8,000 or 10,000, this really is just a number for businesses, there is no essential difference. Even if these brands can be developed into a "store" scale, but also continues to be a general pattern of profit. Inevitable is that same-store declines in profits is becoming a brand aggressively expanding the maximum risk of, how to seek
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